"At the core of Noie Noei lies a profound love for nature, an unwavering passion that infuses every aspect of our brand. Our founder, Akanksha Aggarwal Malpani, finds endless inspiration in the beauty and diversity of gardens and flowers, celebrating them as the ultimate muse. This reverence for nature is palpable in every collection, with names and designs paying homage to its wonders. But our commitment goes beyond aesthetics we're dedicated to creating timeless icons – objects of enduring desire that transcend trends.

We believe sustainability isn’t just a practice; it’s an art form. That's why  at Note Noéi studio, where waste isn't just reduced; it's transformed into masterpieces. Our skilled artisans meticulously transformed waste scraps into intricate cord details, infusing new vitality into what would otherwise be discarded. With Noie Noei, it's about more than just fashion; it's about forging a deeper connection with nature and embracing a sustainable approach to style that resonates with our values and our planet."